Archive for Business

The I and the C – A Success Story

One of the highest volume mortgage companies in a state I’ll leave unmentioned is owned by a mother/daughter team.  Kathleen, the Mom, is a very high C.   Angela, her daughter, is a very high I.  They have built their business by utilizing the strengths of their Personality Styles and by accepting and understanding each […]

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The I and C in Weakness Mode

I had the opportunity to spend more than a year observing a case of the I Personality Style and the C Personality Style working in their “Weaknesses”. A national corporation that manufactured products used in the construction of multi-million-dollar office buildings decided to enter the small office construction market.  In order to accomplish this they […]

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